![]() Let's look at just episode 53 for a second. So I'm just going to say I get an average of 22k unique devices downloading my episodes. Ok your tool tip says a stream is counted when someone listens to at least 60 seconds of the audio, and a listener is the number of unique devices that played it. Unique devices that tried playing an episode are "listeners" while people who click the follow button are "followers".ĭammit Spotify I'm lost. Whoa what is this!? See, while Apple has been around since the beginning on podcasts, Spotify was clueless about podcasts a few years ago. Now we can also login to Spotify to see stats too. This is a big difference and the reason is because the stats from Apple only come from devices running iOS 11+. My hosting provider says I got 64,989 downloads from Apple Podcasts/iTunes for episode 53, but Apple is telling me I 28,911 devices downloaded it. The latest one is only a few days old, but if you look at my previous episodes, I'm averaging around 24k downloads per episode.īut I see a problem. So let's look at actual download stats for the last 8 episodes. Here is what it says:īut that still doesn't tell the whole story, just because a device is played it once doesn't mean they are active listeners. Podcasters can login to Apple Podcasts and look at their stats directly there. This skews my total downloads across all episodes in favor of Spotify much more than vs the last month's episode.īut now, let's ask both of them directly. While the Apple listeners seem to be caught up and are mainly interested in the newer episodes. What's this mean? It means my Spotify listeners are doing a lot of listening in the older episodes, catching up. The number of downloads I got from Apple was 2x as much as from Spotify if we isolate a single episode. See this paints a totally different picture. Let's look at a single episode and see how it fairs. We have more tools we can use to check things out with.įirst of all, the above chart is displaying a count for all my downloads across all episodes. ![]() So there you have it? Apple is slightly higher? Whoa whoa, not so fast partner. Here's what they say for the last 30 days. My statsįirst let's look at the obvious place. But this data is complete bonkers because it also lists Apple Music as one of the top places people download podcasts and there aren't any podcasts on Apple Music. MIDiA did a study and found in the US both Spotify and Google podcasts beat out Apple Podcasts. Libsyn reports Apple Podcasts have 59.6% of all downloads and Spotify gets 11.6%. So the point at which Spotify crosses Apple will be a big deal for podcasting.Ĭhartable says 42.72% of podcasts are downloaded on Apple Podcasts and 19.89% are downloaded on Spotify. But Spotify has made a huge push into podcasts and is very quickly rising up. They have held on to a steady 60% market share of podcasts for over a decade with the 2nd place player being no more than 5% all that time. Why? Because Apple has been the dominant player since the beginning. Do I have more podcast listeners on Apple Podcasts or Spotify? Industry ExpertsĪ lot of articles have come out recently trying to answer this question in whole across the larger podcast ecosphere. Give your audience a conversation to join and the engagement will follow.This post aims to answer a simple question. Creating personalized content that your audience wants to share is a winning strategy. The content is optimized for social media and the in-app experience prompts users to share to social media. What marketers can learn from Spotify WrappedĪs marketers look forward to 2023 planning, there are three key lessons to take away from Spotify’s Wrapped campaign. It’s clear that Spotify’s unique combination of personalization, shareability and seasonality is hitting the right notes with their audience. Total volume of posts, engagements, potential engagements and unique authors hit double-digit percentage increases over 2021 with the first three days alone bringing in over 400 million Tweets. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. Every year, Spotify Wrapped gets bigger and bigger on social media, with massive engagement gains between 20. ![]() To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. For Spotify, it’s a viral marketing tool. i do care please post it everywhere.įor Spotify users, Wrapped is another way to share who they are and what they like with their friends and followers. “nobody cares about your spotify wrapped” i do.
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